"Clothes make the person. Naked people have little or
no influence on society." So said Clemens, which saying still rings true,
as our society has developed into one that uses apparel as how to convey one's
social station. Simply flip through the pages of a woman's fashion magazine to
read breathless coverage of the style statements being made on the couture
runways of Paris, Milan, and New York. hear a gaggle of high school girls
decrying the must-have fashion accessory of last season as "so last
year." Even men aren't resistant to the whims of the fashionistas -
particularly those fashion moguls who were once (or still are) hip hop moguls.
If both men and ladies use apparel to convey social station,
they also use it as a way of self-expression. the fictional fashion editor in
"The Devil Wears Prada" always accessorized with a white Hermes
scarf. Donald Trump is understood for his colorful neckties. And Woody
Harrelson is understood for wearing hemp.
Beginning within the 1960s, T-shirts became a way of
self-expression. Back then, plain white T-shirts transformed into tie-dye works
of art proclaiming the increase of "flower power" and urging,
"Make love, not war." Soon, messages began appearing on T-shirts
using silk screening or screen printing. Bands began selling branded T-shirts
to their fans at concerts, and children began wearing band T-shirts as a logo
of their personal identities.
For the past few decades, graphic tees have also
been used as promotional and branding tools. Whether the word "Gap"
is emblazoned across the front of a T-shirt or an outline of a favourite Disney
character adorns the wearer, the T-shirt has become a way of selling a product
or brand.
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